Discover more tips for how small businesses can create a better performing website by taking a look at Webs‘ infographic below:
DIY website building platform Webs is shedding light on how small businesses can create a better website experience for their customers.
According to a new infographic from the company, the majority of experts (50 percent) say that website visitors expect the sites they visit to offer clear navigation and be easy to use. Conversely, 29 percent say visitors expect websites to feature a good layout and include attractive visuals, while 21 percent think that site visitors care most about well-written and understandable content.
The data also shows that websites not offering a good experience are turning customers away, with 64 percent of the study’s respondents admitting that a website’s design or content has kept them from completing a conversion. Some of the things that small businesses can do to create a better experience include avoiding too much text on a page, leaving space between navigation links and offering a simple contact form.